نوع مقاله : مقاله کامل علمی پژوهشی
نویسندگان
1 دانش پژوه
2 هیئت علمی گروه صنایع چوب دانشگاه شهید رجایی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Background and objectives: The purpose of this study was to evaluate the factors affecting the market development for classic furniture.
Materials and methods: For this purpose, parameters affecting the market development using furniture classic manufacturers Comments In the form of a standard questionnaire in 4 main categories: design, quality, price and marketing were defined. To investigate the validity of the questionnaire the Cronbach's alpha method and was used to assess validity of the questionnaire the validity content method. Ranking the main factors affecting the classic furniture market was performed in two ways Likert spectrum and relative importance ratio of each index.
Results: The results showed that quality criteria has the first rank (3.701) and price criteria, marketing and design (3.348 , 3.269, 3.195) is in order of ranking next. Using the importance ratio of the index of price(0.2377) the first rank and indices marketing (0.2026), quality (0.1739) and design (0.0734) is in order of ranking next.
Results: The quality and price indicators are more important than other indicators. So, with proper planning can be done by prioritizing effective step in taken the classical furniture market.
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کلیدواژهها [English]
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