عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Nowadays, the great transformation with expansion of competition is observed in different fields, especially in markets. So, it is necessary to do market research for all countries and companies which intend having informed presence in market. The great potential for consuming this product would request the necessity of investigating the processes of its consumption. Consuming market of this product has been investigated by means of regression analysis of the past consumption and the market share of MDF among other wood pressed sheets. It has been anticipated that the process of consumption increase in the future years would continue with high speed and reach about 60% of the market share of wood pressed sheets in 2014. Study of MDF consumption market would request the necessity of investigating effective standards on that’s acceptability between consumers. For this seems has designed questionary and completed by consumers and resulted to choice ten effective standards on MDF consumption in the country. Attentive analysis of variance, effective standards on MDF consumption market with a view to Iranian consumption haven’t similar importance and their effectives have different. The mainest reasons for acceptability of MDF among Iranian consumers are aesthetics features and resistance to moisture.