Advertising, Researching and Exporting in the Iranian Furniture Industries: Seemingly Unrelated Regression Approach

Abstract: This paper focuses on the relationship between behavioral variables and market performance in the Iranian Furniture Industries (3610 four-digit code of the ISIC classification) during 1390-1374. For this purpose, the researching intensity and intensity of advertising as a behavioral variables and the variable export intensity as a performance variables has been used. The system of equations consists of the Exporting, Researching intensity and Advertising intensity applied.

Background and objectives: The results of previous empirical studies such as the studies Sougiannis(1996), Null(1997), Zhao and Hongyu(1997), Basile(2001), Rogers(2002), Galia and Legros(2003), Guan(2003), Yoon(2004), Montobbio and Rampa(2005), Barber and Alegre(2007), Johansson and Loof(2008), Singh(2009), Halpen and Murakozy(2009), Yang & Chen(2011), Hosseini and Permeh (1383), Ebadi and Shahiki Tash (1383), Zaree (1387), Abbasi (1391) and Dehghani (1394) shows That In most national and international studies there is no research that indicate a direct effect on behavioral variables between Iran furniture export business products. .



Materials and methods: The Seemingly Unrelated Regression Estimation (SURE) method is used to estimate the parameters of the models.
Results: Results show that Researching intensity and Advertising intensity have a positive and significant effect (0.081 and 0.172) on the export of Iranian Furniture industries and the effect of Advertising intensity is more than Researching intensity. Moreover the interrupted value of the export is interrupted for a significant positive effect (0.88) on the export in the Furniture industries in Iran that represent the dynamic effects of this variable in Iran. Another part of the results show that the coefficient related exporting and advertising elasticity of research are 0.343 and 0.0123 (28.44 and 40.18). That these results show the relationship between these variables is direct.
Results: Results show that Researching intensity and Advertising intensity have a positive and significant effect (0.081 and 0.172) on the export of Iranian Furniture industries and the effect of Advertising intensity is more than Researching intensity. Moreover the interrupted value of the export is interrupted for a significant positive effect (0.88) on the export in the Furniture industries in Iran that represent the dynamic effects of this variable in Iran. Another part of the results show that the coefficient related exporting and advertising elasticity of research are 0.343 and 0.0123 (28.44 and 40.18). That these results show the relationship between these variables is direct.

Conclusion: According to industry research and Trying to marketing and selling the Iranian Furniture Industries is helping to enhancing export in the Iranian Furniture industries.
JEL classification: C22:L10: M37
Key Words: Researching intensity, Advertising intensity, export, Seemingly Unrelated Regression, Iranian Furniture industries.