عنوان مقاله [English]
Background and objective:
Wood-plastic Composite is one of the newest products in the world and has experienced huge growth in recent years. There is great potential for use of these products in various ways, so it is necessary to identify and evaluate the effective criteria on acceptance of this product among Iranian consumers.
Materials and methods:
The methodology of research is descriptive analysis and after reviewing the literature and interviewing with industrial and academical experts, 10 effective criteria were identified and a questionnaire has designed in accordance with the principles of the LIKERT scale in order to determine the importance and priority of these indexes.
The results show that the factors affecting the wood-plastic composites market doesn’t have equal importance in opinion of Iranian consumers. Among the properties of this product, moisture resistance usage range and customer satisfaction have more importance respectively. These criteria should be considered by manufacturers and suppliers in Iran.
The most common reason of the acceptance of wood-plastic composites are moisture resistance properties and it can be replaced by other wood products because of good durability and Plasticity, however its high price compared with compact wood panels have to be considered.